Eunice was a Marketing Strategist Intern for The Church of Jesus Christ of Latter-Day Saints during Summer 2025.
Briefly explain what you did and the result of your internship.
At FamilySearch, I’ve been leading the development of a long-term social media strategy for the Pacific Area, which includes New Zealand, Australia, and the Pacific Islands. I began by analyzing our available marketing channels, identifying the types of content being produced, and mapping out which internal teams handle each part of the process—from paid ads to blogs, PR, and email campaigns.
Recognizing the lack of a dedicated social media team in our area, I proposed a vendor and ambassador model to help us scale content creation and management. I initiated collaboration with several influential teams across the organization, built new connections, and gained support and approval for the model. I also created a strategy deck outlining content pillars, posting cadence, and success metrics to guide implementation.
Although the internship is still in progress, the strategy has already laid a strong foundation for our future social media efforts. It’s helping us align more effectively across departments, accelerate toward our KPIs, and build sustainable practices that will benefit the team even after the internship ends.
What did you learn on your internship that you were not expecting to learn?
I didn’t expect to learn how important internal communication and relationship-building are in strategy work. Beyond marketing skills, I’ve learned how to navigate approvals, align with different teams, and move ideas forward by building trust and collaboration.
How have your future plans changed because of what you learned from your internship experience?
This internship has helped me gain clarity on the kind of roles I want to pursue in the future. I’ve discovered a strong interest in strategic marketing and cross-functional collaboration, especially roles that combine data analysis with creative problem-solving—like brand strategy or marketing management. It also reinforced my desire to work in mission-driven organizations where the work feels meaningful.
Please share how your experience led to personal inspiration or insightful revelation.
This internship has shown me that marketing is as much about empathy as it is about strategy. Working on campaigns for diverse Pacific audiences helped me realize how important it is to truly understand people—their culture, values, and needs—before trying to communicate with them. It inspired me to approach marketing not just as a job, but as a way to build meaningful connections and serve people more thoughtfully through the work I do.
Would you recommend this internship to other students?
Yes, I would definitely recommend this internship to other students—especially those interested in strategic marketing, digital campaigns, or working in a mission-driven organization. It offers the chance to do meaningful, hands-on work while gaining experience with real tools like Adobe Analytics and paid ads. Beyond that, you get to collaborate with talented professionals, work across teams, and see the impact of your work in a global context. It’s a great opportunity to grow both professionally and personally.
