Allison was an influencer marketing coordinator for Cricut during Fall 2023.
Briefly explain what you did and the result of your internship.
I have been working full time at Cricut helping to improve their influencer program. My main role was to onboard new influencers to their program, and in my first 3 months I was able to onboard 100 new influencers. I also had to manage their collaborations budgets and coordinate partnerships along with sitting on their social and marketing teams.
What did you learn on your internship that you were not expecting to learn?
I learned so much valuable information about teamwork and working in a corporate atmosphere that I did not expect. I learned about work-life balance, benefits, and budgeting more than any previous positions.
How have your future plans changed because of what you learned from your internship experience?
I went into this internship knowing this was a fulltime position and not planning to leave after only a few months, and that is still my plan. However, I do now see influencer marketing as a career path for me and it is something I now am pursuing even though I went into the internship thinking I was more interested in social management.
Please share how your experience led to personal inspiration or insightful revelation.
I feel I was able to consider my future more strongly and was guided to my career path through this experience.
Would you recommend this internship to other students?
Yes. Cricut truly cares about their employees and the social team was amazing. I received great mentorship and valuable teaching from my supervisor and coworkers.